diff --git a/allianceauth/analytics/middleware.py b/allianceauth/analytics/middleware.py
index d3876dee..ea636b6c 100644
--- a/allianceauth/analytics/middleware.py
+++ b/allianceauth/analytics/middleware.py
@@ -4,6 +4,8 @@ from django.utils.deprecation import MiddlewareMixin
 from .models import AnalyticsTokens, AnalyticsIdentifier
 from .tasks import send_ga_tracking_web_view
 
+import re
+
 
 class AnalyticsMiddleware(MiddlewareMixin):
     def process_response(self, request, response):
@@ -20,7 +22,13 @@ class AnalyticsMiddleware(MiddlewareMixin):
             if token.send_page_views is False:
                 continue
             # Check Exclusions
-            if request.path in token.ignore_paths.all():
+            ignore = False
+            for ignore_path in token.ignore_paths.values():
+                ignore_path_regex = re.compile(ignore_path["ignore_path"])
+                if re.search(ignore_path_regex, request.path) is not None:
+                    ignore = True
+
+            if ignore is True:
                 continue
 
             tracking_id = token.token
diff --git a/allianceauth/analytics/migrations/0004_auto_20211015_0502.py b/allianceauth/analytics/migrations/0004_auto_20211015_0502.py
new file mode 100644
index 00000000..c9da3708
--- /dev/null
+++ b/allianceauth/analytics/migrations/0004_auto_20211015_0502.py
@@ -0,0 +1,31 @@
+# Generated by Django 3.1.13 on 2021-10-15 05:02
+
+from django.db import migrations
+
+
+def modify_aa_team_token_add_page_ignore_paths(apps, schema_editor):
+    # We can't import the Person model directly as it may be a newer
+    # version than this migration expects. We use the historical version.
+
+    AnalyticsPath = apps.get_model('analytics', 'AnalyticsPath')
+    admin = AnalyticsPath.objects.create(ignore_path=r"^\/admin\/.*")
+    user_notifications_count = AnalyticsPath.objects.create(ignore_path=r"^\/user_notifications_count\/.*")
+
+    Tokens = apps.get_model('analytics', 'AnalyticsTokens')
+    token = Tokens.objects.get(token="UA-186249766-2")
+    token.ignore_paths.add(admin, user_notifications_count)
+
+
+def undo_modify_aa_team_token_add_page_ignore_paths(apps, schema_editor):
+    # nothing should need to migrate away here?
+    return True
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('analytics', '0003_Generate_Identifier'),
+    ]
+
+    operations = [migrations.RunPython(modify_aa_team_token_add_page_ignore_paths, undo_modify_aa_team_token_add_page_ignore_paths)
+    ]
diff --git a/allianceauth/analytics/models.py b/allianceauth/analytics/models.py
index 508435af..bc290162 100644
--- a/allianceauth/analytics/models.py
+++ b/allianceauth/analytics/models.py
@@ -20,7 +20,7 @@ class AnalyticsIdentifier(models.Model):
 
 
 class AnalyticsPath(models.Model):
-    ignore_path = models.CharField(max_length=254, default="/example/")
+    ignore_path = models.CharField(max_length=254, default="/example/", help_text="Regex Expression, If matched no Analytics Page View is sent")
 
 
 class AnalyticsTokens(models.Model):
diff --git a/allianceauth/analytics/signals.py b/allianceauth/analytics/signals.py
index 39ff87af..b3943220 100644
--- a/allianceauth/analytics/signals.py
+++ b/allianceauth/analytics/signals.py
@@ -20,7 +20,7 @@ def process_failure_signal(
 
         action = sender.__name__
 
-        label = f"{exception.__class__.__name__}: {str(exception)}"
+        label = f"{exception.__class__.__name__}"
 
         analytics_event(category=category,
                         action=action,