diff --git a/allianceauth/analytics/tasks.py b/allianceauth/analytics/tasks.py
index 060a7732..02a812a7 100644
--- a/allianceauth/analytics/tasks.py
+++ b/allianceauth/analytics/tasks.py
@@ -9,6 +9,8 @@ from .utils import (
     install_stat_tokens,
     install_stat_users)
 
+from allianceauth import __version__
+
 logger = logging.getLogger(__name__)
 
 BASE_URL = "https://www.google-analytics.com"
@@ -139,7 +141,7 @@ def send_ga_tracking_celery_event(
         'client_id': AnalyticsIdentifier.objects.get(id=1).identifier.hex,
         "user_properties": {
             "allianceauth_version": {
-                "value": "allianceauth_version"
+                "value": __version__
             }
         },
         'non_personalized_ads': True,