Name generator/formatter (#897)

* Squash services migrations

* Add name to example service to allow it to be used in tests

* Add name formatter to services

* Add documentation

allianceauth/services/migrations/0002_auto_20161016_0135.py

@@ -0,0 +1,22 @@
+# -*- coding: utf-8 -*-
+# Generated by Django 1.10.1 on 2016-10-16 01:35
+from __future__ import unicode_literals
+
+from django.db import migrations
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('services', '0001_initial'),
+    ]
+
+    operations = [
+        migrations.RemoveField(
+            model_name='discordauthtoken',
+            name='user',
+        ),
+        migrations.DeleteModel(
+            name='DiscordAuthToken',
+        ),
+    ]