diff --git a/allianceauth/__init__.py b/allianceauth/__init__.py
index 7146f256..ee748419 100644
--- a/allianceauth/__init__.py
+++ b/allianceauth/__init__.py
@@ -1,7 +1,7 @@
 # This will make sure the app is always imported when
 # Django starts so that shared_task will use this app.
 
-__version__ = '2.9.4'
+__version__ = '2.10.0'
 __title__ = 'Alliance Auth'
 __url__ = 'https://gitlab.com/allianceauth/allianceauth'
 NAME = f'{__title__} v{__version__}'