diff --git a/DirectXTex/DirectXTexWIC.cpp b/DirectXTex/DirectXTexWIC.cpp
index 6b45586..c049160 100644
--- a/DirectXTex/DirectXTexWIC.cpp
+++ b/DirectXTex/DirectXTexWIC.cpp
@@ -599,6 +599,17 @@ namespace
                     value.bVal = 0;
                     (void)metawriter->SetMetadataByName(L"/sRGB/RenderingIntent", &value);
                 }
+                // linear space.
+                else
+                {
+                    // add gAMA chunk with gamma 1.0
+                    value.vt = VT_UI4;
+                    value.uintVal = 100000; // gama value * 100,000 -- i.e. gamma 1.0
+                    (void)metawriter->SetMetadataByName( L"/gAMA/ImageGamma", &value );
+
+                    // remove sRGB chunk which is added by default.
+                    (void)metawriter->RemoveMetadataByName(L"/sRGB/RenderingIntent");
+                }
             }
 #if defined(_XBOX_ONE) && defined(_TITLE)
             else if (memcmp(&containerFormat, &GUID_ContainerFormatJpeg, sizeof(GUID)) == 0)